Lyrix Organix | Selector PRO
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Selector PRO

About This Project

Lyrix Organix was invited by The British Council Russia to deliver a series of Events masterclasses at international music industry forum Selector PRO in Moscow. The sessions were part of a major programme of talks, debates, films and live performances at the prestigious Strelka Institute. This included speakers from The Roundhouse, NTS Radio, Moshi Moshi, acclaimed author Simon Reynolds and performances from Actress and 2 Bears.

Each 4 hour masterclass was delivered by Dan Tsu (Director, Lyrix Organix) and explored the live music industry in UK and Russia through a range of techniques including lectures, group exercises and debates. It spanned the economic, political, sociological and psychological experience of live events for audiences and event managers.

The aim was to open a cultural dialogue that examined the challenges faced by the Russian live music industry, and ways to build an international exchange of ideas and artists. The sessions were delivered to both beginners and professional event managers from a range of backgrounds. The masterclasses were a huge success and considered one of the festival highlights by British Council Russia.

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